SHA MARA TELLS US ABOUT QUEEN BOSS

 Strength of character, strength of mind, and strength of purpose. As the woman of today embraces her inner Boss, why not reference both yourself and your purpose as the Pillar of the future?

Can you tell me about yourself? My name is Shamara Sawyer, I am originally from a small town in NC Pamlico County. I was raised in a single parent home with my mom and brother. I have always loved shopping and fashion. I moved to Orlando in 2012, where I completed my Undergrad in Business Mgmt from University of Phoenix and my MBA from Western Governors University. I wear many hats from self-employed to employed as a work at home Customer Care Specialist with Nordstrom. I have a non-profit organization S.H.A.P.I.N.G Women Inc we mentor girls ages 12-21, teaching life skills, women empowerment, entrepreneurship, etiquette, etc. I am also a Tax Preparer and President of Tax Bar. My latest business venture is Shamara Elle Inc. a Personal Styling and Apparel line QueenBoss. Aside from working I love to cook I wanted to be Chef when I was younger and once all my businesses are self-sufficient I plan to pursue that too. I enjoy poetry, reading, travelling, and girl talk.

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Why did you become a fashion designers? Actually, fashion is one of my God-given talents! I have always loved everything fashion. My friends and family always consult with me for advice and fashion ideas. I always get compliments on my style and outfits.

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Can you explain queen boss? The mission of Queen Boss is to represent the evolution of womanhood as we transition into an age where femininity equates to strength. Strength of character, strength of mind, and strength of purpose. As the woman of today embraces her inner Boss, why not reference both yourself and your purpose as the Pillar of the future? We as women are leaders as well as nurturers, we stand in the face of adversity and with a commanding voice and bold heart we proudly proclaim that we are the keepers of our own destiny. Queen Boss is the very embodiment of this truth. Wear us with pride, for that is the foundation from which true womanhood is built.

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Do you follow any designers? I follow JenniferLe, Sam Edelman, Steve Madden, Alexander McQueen, VeraWang, Rasheeda, Jay-Z and Kanye West,

What are your plans for the near future? My plans for the near future are to own at least two clothing boutiques, expand my brand to children and men apparel, and have future stylist work with me to learn the fashion industry.

What is your favorite part about being a fashion designer? My favorite part of being a fashion designer is styling women and men in items they never imagined wearing. The joy of seeing women look and feel beautiful.

What were your inspirations?My inspirations are my mom and all the hardworking QueenBoss ladies aspiring to meet deadlines and build empires while handling the responsibilities of motherhood, wife, daughter, student, etc.

Have you faced any challenges? My biggest challenge is finding a team as dedicated to my vision as I am, finding a reputable print company who can meet my demands and deliver when promised, and breaking into this ever so changing Fashion industry.

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How do your designs set you apart? My designs are diverse I want to appeal to all cultures and races while promoting a positive message, empowerment, and unity. My desire is that when someone purchases my brand they feel the love I have poured into each item and receive the positive energy 

Where can we find your designs? Currently my designs are on my website shamaraelle.com, I also make deliveries for Orlando customers.

OFFICAL WEBSITE

SHA MARA'S FACEBOOK

 www.shamaraelle.com.
studio images: Kay Six Studios and A.M. Photography
photography by: Truluvmedia
IG: ShamaraElle.
​All apparel may be purchased on the website www.shamaraelle.com. Local deliveries are available for Orlando customers.