hello my name is irrelevant

This market is so rough some days, that's how I felt like I should introduce myself. 

​If  you don't know me my name is Briana Deshields and
​I am a creative. I produce and create fashion events here in Central Florida & I also write for street fashion magazine. Until recently, I worked at a local modeling agency as a scout, (which I was super excited about because I thought it was the dream job, but turns out I was doing that all along!) I realized this, months after it wasn't providing the mental/financial stimulation (although the staff was great and I am humbled by the opportunity) it was harder than actual work. I started hating what I loved. I felt like a drug dealer slinging photoshoots for a place where I was treated completely expendable, but darn wouldn't it look good on a resume?  Thanks to my good friend ffellow entrepreneur Alana Nelson, she talked some sense into me (seriously, incredible things happen when people believe in you). Eventually, I decided to go my own route with the model wearhouse with the help of Simone Sieto! He was a father of one of the models I scouted for an upcoming fashion show. He asked for my help in rebranding the studio space, offered me a 50/50 partnership and thus the model wearhouse was born! As an aspiring model, I thought I was in the perfect place to start a mini fashion revolution in Orlando! Here's my chance to help my industry!  Well lets face it, people don't think of Orlando when they think of fashion, so with the momentum of the fashion shows, photoshoot outs, interviews ect. I truly believed I was finding my place.
 I partnered with another awesome creative, & go getter Jenna Scott. We decided that the modelwearhouse's initial goal was for it to be a photography and modeling studio for aspiring creatives on a budget! Another goal of mine was to take my interviews from digital to live with a set and full crew! I love hearing about the journey and I love supporting those who deserve it! I just wish others would do the same! However, in this moment I find myself at a cross roads.​

First off, I just want to say that I have really great friends that have provided me with tremendous verbal support over the last two years.
I’ll tell you one of the things that caught me off guard with our venture was the lack of support I received from a lot of people I was certain would be enthusiastic and supportive of our project.

In all honesty (excluding several members of my immediate family) some of the most supportive people I’ve encountered were complete strangers I've met online.​

I discovered that an inadequate level of support from the people you hang out with is probably an indication that you need to find a new social group that falls inline with your goals. Your good friends will always be your good friends, but constant negativity will gradually seep into your veins and cause you to doubt your current path.


Let’s face it, it’s hard enough as it is to start a business in the first place. You need to be optimistic, you need to be upbeat and you need to have confidence! Ultimately, what is going to get you through it all is persistence.


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​Once you find the right people, you will know right away because all of a sudden, you’ll feel pumped up! You’ll feel energized and you’ll have someone to consult when things don’t go as planned. Find the right support group and you’ll improve your chances of success!
In any case, I just wanted to end this post by thanking my friends (real and virtual) for being there for me.

A little inspiration 

No one ever said it was easy being an entrepreneur. Whether you're in the early stages of your startup, just secured funding for your startup or you are ready for product launch. There will always be those three components when you ask yourself if this whole entrepreneur thing is worth it. Instead of giving up and throwing-in the proverbial white towel, keep your head up and look to the following quotes to inspire and motivate you during those tough patches.
For any struggling entrepreneurs, artists, creatives, models, designers, hustlers this is for you.
"The critical ingredient is getting off your butt and doing something. It’s as simple as that. A lot of people have ideas, but there are few who decide to do something about them now. Not tomorrow. Not next week. But today. The true entrepreneur is a doer, not a dreamer.” –Nolan Bushnell, entrepreneur.
. "Do. Or do not. There is no try." - Yoda, Jedi Master.
“To any entrepreneur: if you want to do it, do it now. If you don’t, you’re going to regret it.” - Catherine Cook, co-founder of MyYearbook.
“It’s not about ideas. It’s about making ideas happen.” - Scott Belsky, co-founder of Behance.
“I’ve missed more than 9,000 shots in my career. I’ve lost almost 300 games. 26 times I’ve been trusted to take the game's winning shot and missed. I’ve failed over and over and over again in my life and that's why I succeed.” - Michael Jordan, NBA Hall of Famer.
. “There’s nothing wrong with staying small. You can do big things with a small team.” - Jason Fried, founder of 37signal.
. “Ideas are easy. Implementation is hard.” - Guy Kawasaki, founder of AllTop.
. “If you just work on stuff that you like and you’re passionate about, you don’t have to have a master plan with how things will play out.” - Mark Zuckerberg, founder of Facebook.
. "The best time to plant a tree was 20 years ago. The second best time is now." - Chinese proverb.
“Creativity is the root of entrepreneurship.” – Karndee Leopairote, Thammasat University
“Creativity is not just a skill but an attitude – a rebellious desire to be different.” – Chaipranin Visudhipol, TBWA
“Ideas are at the core of the modern economy.” – Patrick Cohendet, Mosaic HEC Montreal
“The past and the future are shaped by us, keep yourself open for the power of possibility. – Duangrit Bunnag
“Be brave and be open to challenges.” – Justin Farren, Ubisoft
“Questions are both the most powerful and most under-utilised tools for creativity and intellectual activity.” – Peter Cauwelier, Bangkok University
“You contribute to the world by making meaningful things, not just new things.” – Cees DeBont, HongKong Polytechnic University​