SEMA LAS VEGAS. WHAT YOU NEED TO KNOW!

The SEMA Show is the premier automotive specialty products trade event in the world. It draws the industry's brightest minds and hottest products to one place, the Las Vegas Convention Center.

What It’s Like to Attend the Insane, Awesome, and Closed-to-the-Public SEMA Show.

The annual SEMA show in Las Vegas is technically an automotive trade event but has evolved into a no-holds-barred display of tuning and customization genius. There are always hundreds of lifted trucks, slammed imports, and engine-swapped muscle cars. Yet there's far more to the show than that—the parties, the celebrities, the high-octane demos, the excess of it all. (And the Rascal scooters. Seriously, we saw a guy from Road & Track on one.) Unfortunately, SEMA isn't open to the public, but that doesn't mean you can't experience what it's like to attend the craziest show on the automotive calendar. Enjoy!

As with anything, don’t expect it to go smoothly. Lots of people, lots of expectations – be flexible with your time and be patient. It’s going to take extra time to meet the people you want to, see the cars you want to see and the products you want to buy. Everyone is there for the same reason so keep that in mind. The show runs Tuesday-Friday, with industry parties practically every night

our particulars will vary depending upon why you’re attending the show, but essentials to include are:

• Flash or Tripod along with your camera– the lighting is decent in the convention center, but to prevent blurriness you’re going to need to be incredibly steady or you’ll need a stop of light to get your image sharp. Unless your lens is fast.
• Extra batteries…for everything – there’s a lot to see and you want to be able to keep moving, bring extra batteries for anything electronic so you don’t find yourself tied to a wall with an outlet. The media center is a nice place to setup, but if you’re pressed for time it can be out of the way.

• Snacks – Seriously, food is at a premium (both cost wise and availability wise) and you don’t want to waste time standing in line. Either go to lunch early or late, or bring something to snack on during the day while you're busy networking and making your way through the different halls.
• Map – Again, if you’re not familiar with the venue, this is essential. Highlight want you want to see first and then see what works out chronologically and logistically. Large manufacturers have releases that are scheduled throughout the day; I would suggest getting the stuff you want to see most taken care of very early or very late to avoid the crowds.
  

• Laptop – Essential if you need to edit images or blog on the fly. Again, this is completely dependent upon why you may be attending.
• Pack light – As light as you can. There are so many giveaways (they’ll even have bags for you) that you’ll most likely be leaving with more than you came with.
• Business/Contact cards – You’re going to run into so many people and forget so many names, this is my go-to. It’s handy, it gets people to remember you and you can always ask for theirs if you forgot their name. Not that I’ve ever done that…
  

Home to Become a Model:

• For those interested in becoming a trade show model, Motivated Models requires professional photos. they  prefer specific looks: a tight-fitting business suit, casual wear (can be jeans and a tank top), swim suit (nothing too sexy or revealing), a clean commercial looking head shot, another head shot smiling, and at least one candid photo. The industry is competitive, talent should put their best face forward and arm themselves with some great photos.
  

• A candid video done on a video camera and/or cellphone is better than none. It can be used to tell clients a little about the trade show model and shows the models mannerisms, professionalism, tone and pitch of voice, and how the client can expect them to look upon arrival. We suggest creating a video in a business skirt suit and keeping it short - 60 seconds would suffice.
  

Lastly, models should keep track of all the people they worked for in a marketing capacity: trade shows, promotions, volunteer work, professional endeavors. They want to have a master list somewhere which contains the date, the client, the show/event, what they were responsible for doing, and a job title they would give themselves for that show/event. This should be submitted to their agent and is a powerful tool to market them to the clients.  Think of it as your live event resume

PAY RATE- 200 P/D-3,000