TruLuvMEdia

SHA MARA TELLS US ABOUT QUEEN BOSS

11/12/2016

Strength of character, strength of mind, and strength of purpose. As the woman of today embraces her inner Boss, why not reference both yourself and your purpose as the Pillar of the future?

Can you tell me about yourself? My name is Shamara Sawyer, I am originally from a small town in NC Pamlico County. I was raised in a single parent home with my mom and brother. I have always loved shopping and fashion. I moved to Orlando in 2012, where I completed my Undergrad in Business Mgmt from University of Phoenix and my MBA from Western Governors University. I wear many hats from self-employed to employed as a work at home Customer Care Specialist with Nordstrom. I have a non-profit organization S.H.A.P.I.N.G Women Inc we mentor girls ages 12-21, teaching life skills, women empowerment, entrepreneurship, etiquette, etc. I am also a Tax Preparer and President of Tax Bar. My latest business venture is Shamara Elle Inc. a Personal Styling and Apparel line QueenBoss. Aside from working I love to cook I wanted to be Chef when I was younger and once all my businesses are self-sufficient I plan to pursue that too. I enjoy poetry, reading, travelling, and girl talk.

Why did you become a fashion designers? Actually, fashion is one of my God-given talents! I have always loved everything fashion. My friends and family always consult with me for advice and fashion ideas. I always get compliments on my style and outfits.

Can you explain queen boss? The mission of Queen Boss is to represent the evolution of womanhood as we transition into an age where femininity equates to strength. Strength of character, strength of mind, and strength of purpose. As the woman of today embraces her inner Boss, why not reference both yourself and your purpose as the Pillar of the future? We as women are leaders as well as nurturers, we stand in the face of adversity and with a commanding voice and bold heart we proudly proclaim that we are the keepers of our own destiny. Queen Boss is the very embodiment of this truth. Wear us with pride, for that is the foundation from which true womanhood is built.

Do you follow any designers? I follow JenniferLe, Sam Edelman, Steve Madden, Alexander McQueen, VeraWang, Rasheeda, Jay-Z and Kanye West,

What are your plans for the near future? My plans for the near future are to own at least two clothing boutiques, expand my brand to children and men apparel, and have future stylist work with me to learn the fashion industry.

What is your favorite part about being a fashion designer? My favorite part of being a fashion designer is styling women and men in items they never imagined wearing. The joy of seeing women look and feel beautiful.

What were your inspirations?My inspirations are my mom and all the hardworking QueenBoss ladies aspiring to meet deadlines and build empires while handling the responsibilities of motherhood, wife, daughter, student, etc.

Have you faced any challenges? My biggest challenge is finding a team as dedicated to my vision as I am, finding a reputable print company who can meet my demands and deliver when promised, and breaking into this ever so changing Fashion industry.

How do your designs set you apart? My designs are diverse I want to appeal to all cultures and races while promoting a positive message, empowerment, and unity. My desire is that when someone purchases my brand they feel the love I have poured into each item and receive the positive energy

Where can we find your designs? Currently my designs are on my website shamaraelle.com, I also make deliveries for Orlando customers.

OFFICAL WEBSITE

SHA MARA'S FACEBOOK

www.shamaraelle.com.
studio images: Kay Six Studios and A.M. Photography
photography by: Truluvmedia
IG: ShamaraElle.
All apparel may be purchased on the website www.shamaraelle.com. Local deliveries are available for Orlando customers.

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SEMA LAS VEGAS. WHAT YOU NEED TO KNOW!

11/2/2016

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The SEMA Show is the premier automotive specialty products trade event in the world. It draws the industry's brightest minds and hottest products to one place, the Las Vegas Convention Center.

What It’s Like to Attend the Insane, Awesome, and Closed-to-the-Public SEMA Show.

The annual SEMA show in Las Vegas is technically an automotive trade event but has evolved into a no-holds-barred display of tuning and customization genius. There are always hundreds of lifted trucks, slammed imports, and engine-swapped muscle cars. Yet there's far more to the show than that—the parties, the celebrities, the high-octane demos, the excess of it all. (And the Rascal scooters. Seriously, we saw a guy from Road & Track on one.) Unfortunately, SEMA isn't open to the public, but that doesn't mean you can't experience what it's like to attend the craziest show on the automotive calendar. Enjoy!

As with anything, don’t expect it to go smoothly. Lots of people, lots of expectations – be flexible with your time and be patient. It’s going to take extra time to meet the people you want to, see the cars you want to see and the products you want to buy. Everyone is there for the same reason so keep that in mind. The show runs Tuesday-Friday, with industry parties practically every night

our particulars will vary depending upon why you’re attending the show, but essentials to include are:

Flash or Tripod along with your camera– the lighting is decent in the convention center, but to prevent blurriness you’re going to need to be incredibly steady or you’ll need a stop of light to get your image sharp. Unless your lens is fast.
Extra batteries…for everything – there’s a lot to see and you want to be able to keep moving, bring extra batteries for anything electronic so you don’t find yourself tied to a wall with an outlet. The media center is a nice place to setup, but if you’re pressed for time it can be out of the way.

Snacks – Seriously, food is at a premium (both cost wise and availability wise) and you don’t want to waste time standing in line. Either go to lunch early or late, or bring something to snack on during the day while you're busy networking and making your way through the different halls.
Map – Again, if you’re not familiar with the venue, this is essential. Highlight want you want to see first and then see what works out chronologically and logistically. Large manufacturers have releases that are scheduled throughout the day; I would suggest getting the stuff you want to see most taken care of very early or very late to avoid the crowds.

Laptop – Essential if you need to edit images or blog on the fly. Again, this is completely dependent upon why you may be attending.
Pack light – As light as you can. There are so many giveaways (they’ll even have bags for you) that you’ll most likely be leaving with more than you came with.
Business/Contact cards – You’re going to run into so many people and forget so many names, this is my go-to. It’s handy, it gets people to remember you and you can always ask for theirs if you forgot their name. Not that I’ve ever done that…

Home to Become a Model:

For those interested in becoming a trade show model, Motivated Models requires professional photos. they prefer specific looks: a tight-fitting business suit, casual wear (can be jeans and a tank top), swim suit (nothing too sexy or revealing), a clean commercial looking head shot, another head shot smiling, and at least one candid photo. The industry is competitive, talent should put their best face forward and arm themselves with some great photos.

A candid video done on a video camera and/or cellphone is better than none. It can be used to tell clients a little about the trade show model and shows the models mannerisms, professionalism, tone and pitch of voice, and how the client can expect them to look upon arrival. We suggest creating a video in a business skirt suit and keeping it short - 60 seconds would suffice.

Lastly, models should keep track of all the people they worked for in a marketing capacity: trade shows, promotions, volunteer work, professional endeavors. They want to have a master list somewhere which contains the date, the client, the show/event, what they were responsible for doing, and a job title they would give themselves for that show/event. This should be submitted to their agent and is a powerful tool to market them to the clients. Think of it as your live event resume

PAY RATE- 200 P/D-3,000

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briana deshields blog

SHA MARA TELLS US ABOUT QUEEN BOSS

Strength of character, strength of mind, and strength of purpose. As the woman of today embraces her inner Boss, why not reference both yourself and your purpose as the Pillar of the future?

SEMA LAS VEGAS. WHAT YOU NEED TO KNOW!

The SEMA Show is the premier automotive specialty products trade event in the world. It draws the industry's brightest minds and hottest products to one place, the Las Vegas Convention Center.

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